A practice of one · booking, agreements, invoices, payments
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Cards · 8 cards

Choose, deliver, repeat

Three questions that sort out anything you sell, from a single session to a monthly retainer.

A practice of one
Choose, deliver, repeat

Three questions that describe anything you sell when you work alone.

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01 · A practice of one

Choose, deliver, repeat

Three questions that describe anything you sell when you work alone.

02 · The problem

Most software makes you pick a category first

Session, package or retainer. You pick one, build everything around it, and learn months later that the work was a different shape.

03 · Question one

Choose

What does the client decide before they pay? Maybe a time, maybe a start date, maybe nothing at all.

04 · Question two

Deliver

How does it reach them? As an hour with you, a file they download, or an arrangement that runs for months.

05 · Question three

Repeat

Does it happen once, a set number of times, or until somebody stops it?

06 · Four things, three answers each

A session, a package, a workbook, a retainer

A session: a time, an hour, once. Six sessions: nothing chosen, hours, six times. A workbook: nothing chosen, a file, once. A retainer: nothing chosen, an arrangement, every month.

07 · What it tells you

The combination tells you what to build

Nobody picks a time, it arrives as an arrangement, and it repeats every month? Then it needs an agreement and an invoice. It doesn’t need a calendar.

08

There is one of you.

A client should never feel it.

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