Guides · Selling more than hours
How do you price a group program or cohort?
Per seat, well below what the same hours would cost one-to-one, and above your one-to-one rate in total. Each person pays less than they would alone. Each hour you teach earns more than an hour with one client. Both of you come out ahead.
Start with the numbers. They make the argument better than any adjective.
The single session is the coaching setup a new WorkWith page starts with. The 40% and the eight seats are the example’s; put in your own.
- Step 1
Start from what one-to-one would cost
Add up what a client would pay you for the same hours on their own. That’s the most a seat should ever cost.
- Step 2
Price the seat well below it
A third to a half of the one-to-one figure is a fair place to start. They get you for less. You get several of them at once.
- Step 3
Choose the seats by the format
Small enough that everybody can speak. A discussion works with six to ten; a workshop where people mostly listen can hold more.
- Step 4
Decide the smallest group you’ll run
Below it, the course doesn’t happen and everybody is refunded. Say the number before anybody pays.
- Step 5
Sell it as one seat at all the dates
One price for the whole course, not per date. It keeps the group together and spares you selling every week.
What if somebody misses a date?
Say in advance what happens: a recording, notes, or nothing. Don’t offer a private catch-up, or the course quietly turns into one-to-one work at a group price.
What happens when it fills?
Open the next run. A full course is the best reason to run another, and WorkWith’s Today suggests it when one fills.
Your rate, the dates and the seats, and what each hour you teach earns.
Price a course on set dates →Checked 2026-10-10.