Guides · Selling more than hours
Should you use pay what you want?
On a file, yes: set a lowest price, suggest the one you’d charge, and let people choose. On your sessions and anything monthly, no. Your time and your ongoing commitment deserve a fixed price, so neither of you has to wonder what they’re worth.
Pay what you want sounds like a gamble. On the right thing it’s the opposite: you’ve made it once, a sale costs you nothing more, and every person who pays has just told you something about what your work is worth to them.
Where it works
On something you made once and sell many times, like a workbook or a template. It lets in the people who can’t afford the full price, some people pay more than you’d have asked, and somebody who chose to pay you for a file is a warm lead for a session.
Where it doesn’t
On your time. A session the client prices becomes a negotiation every week, and the hour costs you the same whatever they pay. On anything monthly, a price that moves makes the commitment feel shaky for both of you.
Setting it up
- A lowest price, from nothing up. Zero is fine for a first file whose job is to introduce you.
- A suggested price, shown first, at what you’d charge if you had to pick one number.
- A plain line under it: pay what it’s worth to you.
Checked 2026-10-10.