Words to send · Pricing
How to answer “What do you charge?”
Say the price, what it includes and where to book, in three lines. “A session is $180 for 50 minutes by video, and six are $960. Here’s the link.” A price said plainly reads as confidence. A paragraph before the number reads as an apology.
When to send it: The same day they ask, and before they have to ask twice.
The message
Hi Sam, A single session is $180 for 50 minutes by video. Most people book six, which is $960 and used within four months. Here’s the link to book either. If you’re not sure which, start with one. Maya
By direct message
$180 for a 50-minute session, or $960 for six. You can book here: maya.workwith.page
On a call
“A session is $180. Six are $960, which is where most people start. I’ll send you the link after this.”
Why it works
- The number comes in the first sentence, so nobody has to read around it.
- Two options, not five. A choice between two is easy; a menu is homework.
- The link ends it. The next step is theirs, and it takes a minute.
What not to say
- “It depends.” It might, but say the starting price anyway.
- “I’m not the cheapest, but…” It apologizes for a price they haven’t reacted to yet.
- A long explanation of your method before the number.
Questions
Should I put my price on my page instead?
Yes, and still answer the question when somebody asks. A visitor who writes has already decided they’re interested.
What if my price depends on the project?
Say the range and what moves it: “Most brand projects are $4,000 to $6,000, depending on how many pieces you need.”