How do you describe what you do in one sentence?

The shape

Who you help, with what, so that what. Each part does a job. Who tells the right reader it’s about them. What tells them it’s their problem. So that tells them why they’d pay.

Twenty examples

• A career coach: I help people leaving the armed forces find a civilian job that uses what they already know.
• A math tutor: I help eighth graders who’ve decided they’re bad at math get through algebra without a meltdown at the kitchen table.
• A nutrition consultant: I help shift workers plan meals around nights, so they stop eating from vending machines at 3am.
• A brand designer: I help one-person bakeries look as good on the shelf as they taste.
• A pricing consultant: I help software companies with fewer than twenty staff set prices they can defend to their board.
• A speech coach: I help first-time speakers give a best man’s speech that gets laughs for the right reasons.
• A bookkeeper: I help tradespeople get their books ready for tax season in an afternoon, not a weekend.
• A yoga teacher: I help desk workers loosen their back in a twenty-minute class before work.
• A copywriter: I help therapists write a page that sounds like them, so the right clients get in touch.
• A grant writer: I help small arts charities apply for the grants they keep missing the deadline for.
• A life coach: I help people in their fifties decide what the next ten years are for.
• A photographer: I help families get one photograph a year they’ll put in a frame.
• A language tutor: I help adults moving to Spain hold a conversation with their landlord by the time they arrive.
• An HR consultant: I help companies hiring their first employee get the contract and the paperwork right.
• A music teacher: I help adults who quit piano as children play the piece they always wanted to.
• A fitness trainer: I help new parents get strong enough to carry the car seat without their back complaining.
• A web developer: I help independent shops move off a platform they’ve outgrown without losing a week of sales.
• An interview coach: I help engineers explain their work to an interviewer who isn’t one.
• A sleep consultant: I help parents of toddlers get back to a full night within two weeks.
• An executive coach: I help newly promoted directors stop doing their old job and start doing the new one.

What makes one weak

• Everybody: “I help people live their best life” could be on any page.
• A method instead of a result: “I use evidence-based techniques” says how, not what changes.
• A promise nobody can check: “transform your business” has no way of being true or false.

Write three versions of yours, read each out loud, and keep the one you’d say to a stranger at a party. Your one-sentence description builds it from three answers.

Checked 2026-10-11.