What should your first offer be?
One thing, with a result somebody can picture, at one price. Usually that’s a single session, and a package of several once people want more than one. A menu of eight makes a stranger choose before they trust you, and most of them leave instead.
Picture somebody arriving at your page from a friend’s message. They know your name. They don’t know you yet. Show them eight options and you’ve given them homework: which one is for me, and what if I pick wrong? Show them one, and the only question is yes or no.
Pick the one people already ask for
The first offer isn’t a strategy. It’s whatever people asked you for before you had a practice, written down with a price. A coach’s first offer is a session. A designer’s is a project. A tutor’s is a lesson. You already know which it is.
Give it a result, not a duration
“50 min · video” tells a client what they get. It doesn’t tell them why they want it. Put the change in the description: a plan for the next three months, a website brief they can hand to a builder, a first draft of the speech. The duration is the detail under it.
Add a package second
Once a few clients have booked twice, offer the sessions together: the coaching setup starts with six sessions for $960, against $180 for one. A package commits the client to the work, and it commits the money up front. How should you price a package? has the arithmetic.
Everything else, later
A free first call, a file, a group, something monthly: each has its place, and each comes after you know what your clients buy. Should I offer this? tells you what kind of thing an idea is when you get there.
Eight offers ask a stranger to choose. One asks them to say yes.
Checked 2026-10-11.