Should you charge different clients different prices?
Only when anybody could choose the lower price. A concessionary rate for students or people on a low income, open to whoever asks, is fair. A price set by how much a client seems to have isn’t. The therapy setup starts with $70 and a concessionary $45, no questions asked.
Fair
- A concessionary rate, on the page, for anybody who says they need it.
- A different price for a different thing, such as a company paying for an employee rather than a person paying for themselves.
- An old price kept for existing clients until a date you’ve told them.
Not fair
- A higher quote because of the client’s car, job title or ZIP code.
- A discount for the client who pushes, and not for the one who doesn’t.
- A price that changes depending on how busy you are that week.
Why “no questions” matters
Asking somebody to prove they’re poor costs them more than the discount saves. Most people who choose a concessionary rate need it, and the few who don’t cost you less than the checking would.
Checked 2026-10-11.