Guides · Being found and remembered
How do people search for someone like you?
By the problem, then the profession, then the place. Somebody types “can’t sleep after baby” before “sleep consultant”, and “sleep consultant Denver” after that. Your page should use the words they type, in the order they think them, not the name of your method.
Think of somebody at 11pm on a Tuesday, a week before a job interview they’re dreading. They don’t type “career coach”. They type “how to answer what’s your biggest weakness”. A week later, after three articles, they type “interview coach near me”. Two searches, two different pages they need to find.
Three kinds of search
- 1
The problem
In the client’s own words, often as a question. A note that answers it is how they find you first.
- 2
The profession
Once they know what kind of help they need. The word on your page should be the one they use: “bookkeeper”, not “financial clarity partner”.
- 3
The place, or “online”
When the work is in person, the town. When it isn’t, “online” or “by video”.
Where the words go
- Your one-sentence description: the problem and the profession, in plain words.
- Each offering’s name: what it is, not what you call it in your head.
- Your notes: one question per note, with the question as the title.
Use the words clients use
Listen to how clients describe the problem in the first session, and write those words down. They’re the ones the next client types.
Checked 2026-10-11.