Guides · Being found and remembered
What should you write about?
The questions clients ask you, answered once in public. Every question you’ve answered three times is a note. It’s already been tested on real people, you already know the answer, and the next person with the question finds it when they search.
Keep a note on your phone. Every time a client asks something you’ve heard before, add it. In a month you’ll have a year of topics.
- 1
The question you answer every week
Answered properly, once, with the example you always use.
- 2
The mistake you see most
What people do, why it goes wrong, and what to do instead.
- 3
A decision clients struggle with
Lay out the choices and say which you’d pick, and why.
- 4
Before and after
A change one client made, with their permission, or an illustrative one, labeled as such.
- 5
What you’d tell yourself at the start
The thing you learned the hard way, for the person who’s where you were.
- 6
A number
Something you’ve counted: how long a thing takes, what it costs, how often it happens. People quote numbers.
What not to write
Industry news, roundups of other people’s articles, and anything that’s about you rather than the reader. They’re easy to write and easy to skip.
Checked 2026-10-11.