Guides · Being found and remembered
How do you stay in touch with past clients?
Write to them a few times a year with something useful, and only if they said yes to hearing from you. A past client who remembers you sends the next one. Four short notes a year, each with one idea and no hard sell, are enough to be the name they think of.
- 1
One useful idea
A question a client asked you this season, and the answer. It reads like advice because it is.
- 2
A change in what you offer
A new course date, a group starting, a file you wrote. Once, with the date and the link.
- 3
A note on a date that matters to them
The anniversary of the launch, the exam season, the start of the school year. Short, and only if you’d remember anyway.
- 4
A thank-you
For a referral, a testimonial, a year of working together. People forward thank-yous less than advice, and remember them longer.
Only with permission
Ask at booking, or when the work ends: “Would you like the occasional note from me?” In the UK the rules on marketing email require consent in most cases, and in the US every note needs your postal address and a way to stop. Asking first is simpler than working out which rule applies.
On WorkWith, a client can tick an unticked box when they book, or on their own page, to hear from you. Notes go only to people who said yes, and every one carries your postal address and an unsubscribe link.
Sources: FTC, CAN-SPAM Act: a compliance guide for business; ICO, Electronic mail marketing. Checked 2026-10-11.