How do you tell existing clients about a price rise?
One at a time, in writing, at least a month before it applies to them. Say the new price, the date and that anything already booked stays as it was. Give a reason only if it’s about the work. Don’t apologize, because a price rise isn’t a mistake.
- Step 1
Pick the date first.
A month or more from the day you tell them.
- Step 2
Write to each client.
One message per client, not a newsletter. It’s their price.
- Step 3
Say three things.
The new price, the date, and that what they’ve already booked or paid for is unchanged.
- Step 4
Let them book ahead.
Anything booked before the date is at the old price. Some will, and that’s fine.
- Step 5
Answer pushback once.
Kindly, with the same price and the same date.
- Step 6
Change the page on the date.
For everybody at once.
The month before a price rise has the message and the reply, filled in with your numbers.
Checked 2026-10-11.