Guides · Being found and remembered
What should your page say about you?
Three lines: who you help and with what, the one fact that makes a stranger trust you, and how you work. Then your offerings and prices. A visitor decides in a few seconds whether to keep reading. Your career history, your values and your morning routine can wait for the first session.
Three lines, three jobs
- Who you help and with what: the one-sentence description.
- One fact a stranger can check: years in the field, a qualification, a place you worked, a number of clients.
- How you work: by video or in person, in sessions or projects, how often.
Six examples
- 1
An executive coach
I help newly promoted directors stop doing their old job. Twelve years running teams in logistics before I started coaching. Sessions by video, every other week.
- 2
A math tutor
I help middle schoolers who’ve decided they’re bad at math. Former eighth-grade teacher. Weekly lessons online, with a parent update each month.
- 3
A brand designer
I design for food businesses with one shop and big plans. Forty bakeries and cafés so far. Projects of six to eight weeks, two rounds of changes.
- 4
A massage therapist
I work with runners and cyclists on the injuries that keep them off the road. Licensed for eleven years. Sixty-minute sessions in my studio.
- 5
A pricing consultant
I help software companies under twenty people set prices they can defend. Former head of pricing at a payroll company. Three-week reviews, then a monthly call.
- 6
A language tutor
I teach Spanish to adults moving to Spain. Born in Valencia, teaching for nine years. Two lessons a week by video until you land.
Leave out
- Adjectives about yourself: passionate, dedicated, results-driven.
- Your full career history. One fact is more convincing than ten.
- Anything a client would need to read twice.
Checked 2026-10-11.