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When should you raise your prices?

When any one of three things is true: you’re booked a month ahead, you’re saying yes to everybody who asks, or it’s been a year since the last rise. Each means the price is lower than the work is worth. None of them means you should wait for permission.

  1. 1

    Booked a month ahead

    Demand is ahead of supply. The price is the only thing you can change that doesn’t cost you more hours.

  2. 2

    Saying yes to everybody

    Nobody’s been put off by the price, which means it’s below what some of them would pay.

  3. 3

    A year since the last rise

    Your costs went up. Your price stayed. You’ve had a pay cut and nobody told you.

When not to

When you have gaps in your week and nobody is asking. Fill the calendar first, then raise the price.

Next

The size of a rise, worked out.

How much should you raise them by? →

Checked 2026-10-11.

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