Price what you know · Module 2, Choosing the shape · Read · 6 min
2.2 Choose, deliver, repeat
The three questions every offer answers.
Most booking software asks you to pick a category first, and the category decides everything after it. Three questions come before the name, so the name comes out right.
- 1
Choose
What does the client pick before paying? A time, a start date you set, or nothing at all.
- 2
Deliver
What do they get once it’s paid? An hour with you, several sessions, a file, or the work begins.
- 3
Repeat
Does it happen once, or again every month until somebody stops it?
| The offer | Choose | Deliver | Repeat | It’s |
|---|---|---|---|---|
| A single session | A time | An hour | Once | A session |
| Six sessions, bought together | Nothing | Sessions | Once | A package |
| A brand identity | Nothing | The work begins | Once | A project |
| Two sessions a month | Nothing | Sessions | Every month | A retainer |
| A workbook | Nothing | A file | Once | A file |
| A four-week course | Your dates | Sessions | Once | A course on set dates |
Answer the three for each thing you sell, and you’ll know what to put on the page, how to price it and what the client needs to do to buy it. The full guide walks ten offers through them.