Learn · 6 modules · about 2 hours

Price what you know

Six modules, about two hours, from what an hour really costs to raising your price, with your own pricing sheet at the end.

It’s free and self-paced, with no sign-up. Each lesson is a short video, a recording, a read, a tool, a quiz or a workbook, and the boxes you fill in along the way become your pricing sheet in the last lesson.

Your answers stay in this tab and are gone when you close it. Nothing is sent to us.

Start with lesson 1.1 →

1. What an hour really costs

1.1Why your rate is lower than you think2 min
1.2Your floor10 min
1.3Seven pricing mistakes3 min
1.4Check yourself: what an hour costs5 min

2. Choosing the shape

2.1Hours, packages, projects, retainers2 min
2.2Choose, deliver, repeat6 min
2.3Which shape fits this offer?5 min
2.4Your offers in three columns10 min

3. Packages and projects

3.1A package that ends2 min
3.2Pricing a project you’ve never done5 min
3.3Your statement of work10 min
3.4Check yourself: packages and projects5 min

4. Selling more than hours

4.1The ceiling, and what moves it2 min
4.2What you explain every week3 min
4.3Pricing a group5 min
4.4Your offer ladder10 min

5. Saying the price

5.1Publishing your prices2 min
5.2Answering “What do you charge?”4 min
5.3The discount conversation3 min
5.4Your pricing page5 min

6. Raising prices

6.1When, and by how much2 min
6.2The month before a price rise8 min
6.3The price-rise email3 min
6.4Your pricing sheet5 min