Price what you know · Module 6, Raising prices · Playbook · 8 min
6.2 The month before a price rise
Four steps: decide, tell existing clients, hold the line, change the page.
That’s a rise of 11%.
Week one
Decide the number, and the date
Work the new price out from what you need to take home, not from how brave you feel. Pick the date it starts, a month or more from the day you tell anybody.
Week one
Tell existing clients, one at a time
A short message with the new price, the date and nothing to apologize for. What they’ve already booked or paid for stays as it is.
Hi Sam, From December 1, a session with me will be $200, up from $180. Anything you’ve already booked or paid for stays at the price you paid, and anything you book before then is at $180. The link to book is below. Thanks for working with me, Maya
Weeks two to four
Hold the line
Somebody will ask to keep the old price. Answer once, kindly, and keep to it. A price that bends for whoever asks isn’t a price.
Hi Sam, I understand. The new price is $200 from December 1, for everyone. Until then, anything you book is at $180. Maya
On the date
Change the price on your page
For everybody at once, on the day you said. New clients meet the new number from then on, and the clients you told have had a month to book ahead.