Tools · Worksheet

Your offer ladder

Four steps a client can climb one at a time: something free, something small and paid, your main offer, and something monthly for the people who want to keep going. Fill in each rung with a name and a price.

It starts with the coaching setup’s four. Change any of them, then print. Nothing is stored.

1. Rung 1 · Free

   What it isPrice
   What does somebody learn here that makes the next step obvious?

2. Rung 2 · Small and paid

   What it isPrice
   What’s the least somebody can pay to find out you’re worth more?

3. Rung 3 · Your main offer

   What it isPrice
   What result does it get, and by when?

4. Rung 4 · Monthly

   What it isPrice
   What does somebody who’s finished the main offer still need from you?

What is a product ladder? explains why four beat ten, and Should I offer this? tells you what kind of thing each rung is.

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