Words to send · Selling more than hours
How to invite somebody who bought your workbook to a session
Three weeks after they bought it, ask how it’s going and offer one session to take it further. Somebody who bought your method has already shown they value it. The message is about where they’ve got to, and the session is the next step, not a pitch.
When to send it: About three weeks after they bought it.
The message
Subject: How’s the workbook going?
Hi Sam, You picked up the first-90-days workbook a few weeks ago. I hope it’s been useful. If you’ve hit the part where the plan meets your actual manager, that’s where most people get stuck. One session usually sorts it. It’s $180 for 50 minutes, and the link is below if you want it. Maya
Why it works
- It names the point where people get stuck, which is when a session helps.
- One offer, one price, and no obligation in the tone.
What not to say
- Sending it the day after they bought, before they’ve opened the file.
- Asking for a review in the same message.
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