Price what you know · Module 1, What an hour really costs · Cards · 3 min
1.3 Seven pricing mistakes
One mistake a card, each with its fix.
A mistake a card, and the fix on the same card.
Price as if you’ll sell forty hours a week and you’ll charge $50. Sell 15 and that brings in 38% of what you need. Fix: count only the hours a client pays for.
The first price you charge is the one people repeat to friends. Fix: make the first booking smaller, at the full rate.
A page with no number asks the visitor to do the work, and most leave. Fix: put at least a starting price beside each offer.
Your costs went up. Your price stayed. That’s a pay cut. Fix: look at it every year, and raise it when you’re booked a month ahead.
It’s a higher price for everybody who doesn’t. Fix: keep the rate and offer a smaller piece of work.
A free session gives the work away. Fix: a short free call to decide whether to work together, then a paid booking.
Six sessions sold in March, the fourth booked in August. Fix: give it a window, beside the price and in the agreement.
Take-home, costs, tax and the hours you sell, and the price an hour has to be.
workwith.page/tools/what-to-charge
Read all 9 at once
Seven pricing mistakes
A mistake a card, and the fix on the same card.
Pricing for forty billable hours
Price as if you’ll sell forty hours a week and you’ll charge $50. Sell 15 and that brings in 38% of what you need. Fix: count only the hours a client pays for.
Discounting the first client
The first price you charge is the one people repeat to friends. Fix: make the first booking smaller, at the full rate.
A price nobody can find
A page with no number asks the visitor to do the work, and most leave. Fix: put at least a starting price beside each offer.
The same price for three years
Your costs went up. Your price stayed. That’s a pay cut. Fix: look at it every year, and raise it when you’re booked a month ahead.
A discount for whoever asks
It’s a higher price for everybody who doesn’t. Fix: keep the rate and offer a smaller piece of work.
A free session instead of a free call
A free session gives the work away. Fix: a short free call to decide whether to work together, then a paid booking.
A package with no end date
Six sessions sold in March, the fourth booked in August. Fix: give it a window, beside the price and in the agreement.
Work out your floor
Take-home, costs, tax and the hours you sell, and the price an hour has to be.
workwith.page/tools/what-to-charge