For marketing consultants
You tell clients to sell from what they publish. Do it yourself: your audit, your retainer and your notes on one page, so every note ends where people can buy.
What gets in the way
Clients want an audit first, a plan second and monthly help third, and each is priced differently.
Your best source of clients is what you publish, and it sits on a different site from where people pay you.
Small businesses ask what you charge before they ask what you do.
Your page on the first day
This is the consulting setup, and it’s what your page starts with. Change any of it where it appears.
- Clients can book from tomorrow onward.
- Moving or canceling is free up to 24 hours before.
- There are 15 minutes clear after every session.
- Before booking, your page asks: “What should I read before we talk?”
Your engagement letter opens with this: Advice is given in good faith on the information you share; decisions and outcomes stay yours.
Questions marketing consultants ask
How should a marketing consultant price an audit?
As a fixed piece of work, priced to be an easy yes and credited against the plan if they go ahead. The audit’s job is to show what the next three months should be.
Should a marketing consultant publish prices?
Publish a starting price for each offering. It turns away clients you’d turn away anyway and saves a call with everyone else.
What should a marketing retainer include?
A fixed amount of work each month, a monthly call, and what’s left out, such as ad spend. Put ad spend outside the fee in writing, so the retainer doesn’t move when the budget does.
Who pays for ad spend, the client or the consultant?
The client, directly to the ad platform, on their own card. Keep it out of your invoices and out of your fee.
How does a marketing consultant get clients from a newsletter?
Write one useful note a month and end it with one offer. Each note on your page links to the offering it’s about, and a reader can book from the same page.
How long should a marketing engagement last?
Three months at least for anything measured in results, because most channels take that long to show whether they work. Shorter engagements are for audits and plans.
What’s different for marketing consultants
Notes on the same page
Write notes on your page. Each one has its own address, can end with one of your offerings, and goes by email to the people who asked to hear from you.
From audit to retainer
Sell the audit as a fixed piece of work, and send the monthly offer the day you present it. When a package has one session left, Today suggests proposing a retainer.
What it doesn’t do for you
There’s no ad reporting, analytics or social scheduling, and nothing is published to a social network for you.
Others who start from the same setup
Independent consultants · Fractional executives · HR consultants · Startup advisors · Speakers · Bookkeepers · Grant writers · IT consultants · Workshop facilitators · SEO consultants · Corporate trainers · Management consultants · Accountants · Data consultants · Sustainability consultants · Independent recruiters · Strategy consultants · Cybersecurity consultants · Restaurant consultants · Privacy consultants · AI consultants · E-commerce consultants · Change management consultants · Pricing consultants · Procurement consultants · Customer success consultants · Export consultants · Fundraising consultants · Operations consultants