For executive coaches
A company pays, a person gets coached, and an assistant keeps the calendar. Sell the engagement as one offer, accepted and paid on a link, and let the sessions inside it book themselves.
Selling the engagement, not the hour
The engagement as one offer
An offer carries the scope, the price, a deposit if you want one, and the agreement. It’s accepted and paid in three taps, and hours it includes are counted from the day it’s accepted.
Invoices for the rest
Anything not paid up front goes on an invoice from the client’s row, with a due date. Reminders go from your name after the days you set, and stop after three.
What gets in the way
The person you coach usually isn’t the person who pays, and the paperwork has to make sense to both.
An engagement runs for months, and every session inside it is booked around a calendar somebody else keeps.
Your fee is a number a company signs off once, not a price somebody pays each time they book.
Your page on the first day
This is the coaching setup, and it’s what your page starts with. Change any of it where it appears.
- Clients can book from tomorrow onward.
- Moving or canceling is free up to 24 hours before.
- There are 30 minutes clear after every session.
- Before booking, your page asks: “What do you want to work on?”
Your coaching agreement opens with this: Sessions are 50 minutes by video. Reschedule or cancel up to 24 hours before at no charge; inside 24 hours the session is charged in full.
Questions executive coaches ask
How should an executive coach price an engagement?
Price the engagement, not the hour: a number of months, a number of sessions, and what happens between them. Work out the hourly figure you need first, then multiply by the hours the engagement takes, preparation and stakeholder conversations included.
Who signs the agreement when a company pays for coaching?
Both of them, for different things. The company agrees to the fee and the terms; the person you coach agrees to what stays confidential and what you report back. Settle it in writing before the first session.
Should an executive coach take a deposit?
On an engagement of several months, yes. The first month or the first block of sessions paid up front means the engagement has started before anybody can change their mind.
How do you report progress to a sponsor without breaking confidentiality?
Report on the process, not the content: sessions held, the goals agreed at the start, and whether they’ve moved. What’s said in a session stays with the person you coach unless they choose to share it.
What happens if the coachee leaves the company mid-engagement?
What your agreement says. The usual choices are that the remaining sessions go to a colleague, continue privately, or are refunded for what’s left. Pick one before it happens.
Can the person I coach book their own sessions?
Yes. Sell the sessions as a package and they book each one from their own page, at times your calendar shows you’re free.
What it doesn’t do for you
There’s one person on the account, so an assistant can’t sign in to run your diary, and there are no team seats if you bring in a second coach. Companies pay by card.
Others who start from the same setup
Life coaches · Career coaches · Business coaches · Health coaches · Relationship coaches · Personal trainers · Leadership coaches · Financial coaches · Public speaking coaches · Running coaches · Sales coaches · Writing coaches · ADHD coaches · Parenting coaches · Dating coaches · Sports coaches · Wellness coaches · Mindset coaches · Interview coaches · Golf instructors · Retirement transition coaches · Divorce coaches · Singing voice coaches · Team coaches · Productivity coaches · Menopause coaches · Confidence coaches · Climbing instructors